Having a social media account is one thing; Standing out from a sea of established brands is quite another. The leap into a world of likes, pins, photos, and tweets can be overwhelming with brands like Starbucks, Spotify, and Wayfair already dominating the social space. But how did they get there? Was it just a matter of spending thousands of dollars, or was it a combination of some clever social media marketing services that lasted long enough to get to where they were?
Whether Facebook, Instagram, Twitter, or LinkedIn, increasing your social media presence is essential to present your company to more users and generate more sales. With a few simple social media marketing tips, you can turn your lonely social media account into a popular community with booming activity. Here are 5 tips to increase your social media presence in 2021.
Focus on customer service
Social media is the new customer service platform. Instead of calling the company or waiting hours (sometimes days) to reply to an email, many troubled customers are now turning to social media for help from brands. In fact, 54% of customers prefer social messaging channels to serve customers by phone and email. Instead of focusing too much on sales, you should focus more on helping people.
Optimize your social media accounts
While optimization may sound difficult, making your brand stand out is very important. To optimize your social media accounts, make sure you have all the necessary information relevant to your brand. Using a partially filled Facebook or Instagram account with bad pictures won’t attract much attention. Make sure anyone who visits your social media pages recognizes your profile immediately.
Post new content
Nothing kills social media dominance more than posting the same thing more than once. Your audience loves new and exciting content that delivers insightful content. So, create interesting and informative posts that will keep readers from scrolling through your content. Use visual images like photos and videos of your products for better results.
Watch the trend
One of the best ways to create a bigger social media presence for your business is to get back to popular social media trends. This will give your account a lot of users who never knew about your business and could even help your posts go viral. You can also take help from a highly experienced social media marketing company in order to boost your social media traffic.
To maintain a strong presence on social media, you need to post regularly. The more you post, the more opportunities you have to share your posts with your followers. But posting more often also means you rise to the top of your followers’ feeds, remember you, and are always present.
Share information from others with your valuable original content. Answer questions and help your readers; go a step further by asking what information is most useful to them. You can use polls on Twitter or Instagram Stories for this type of tactic. If you are not able to do all these things, it’s better to hire a reputable digital marketing company.