SEO

The Shift from Keyword SEO to Entity-Based Search

The Shift from Keyword SEO to Entity-Based Search

For more than two decades, search engine optimization revolved around one central idea: keywords. Marketers researched them, mapped them, repeated them strategically, and built entire content strategies around ranking for specific phrases. But that era is quietly ending. Not because keywords no longer matter-but because they are no longer enough. Search engines are no longer …

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