Tag: ai

For a long time, customer journeys were mapped as controlled paths. A user saw an ad, visited a website, read an email, and eventually converted. Marketers believed journeys could be designed, guided, and optimized step by step. That assumption no longer holds. AI has fundamentally changed how people discover brands, evaluate options, and make decisions. …

Digital marketing is no longer evolving slowly-it is being reshaped in real time. Artificial intelligence has moved from being a support tool to becoming a decision-making layer across advertising, content, analytics, and customer experience. By 2026, the question is no longer whether AI will impact digital marketing, but how deeply businesses adapt to it. This …