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One of the most significant marketing methods to drive online traffic is search engine marketing, or SEM as it is more often known. If you play your SEM cards right, it works in conjunction with SEO and content marketing to put your brand at the top of Google, Bing, and all other search engine players worldwide.

When it comes to online search marketing, SEM used to be used as a catch-all word that included SEO. But since then, marketers have drawn a line between SEO and SEM. Paid advertising on search engines is currently most frequently used when referring to SEM.

The reason we want you to thoroughly comprehend it is so you can confidently explain it to your clients and sell paid search advertising to them. And join us when we say that your clients require Social Media Marketing Services for a variety of reasons.

1. First, More Money!

The primary benefit of pitching SEM to clients is more money for any marketing firm. Show me that money is marketing’s raison d’être and the reason businesses exist.

Google has concrete statistics to back up its claim that Bing, Baidu, Yandex, and the rest are profitable playgrounds for search ads to increase revenue. Any company may increase its AdWords investment, according to Google!

Of course, anyone who has ever managed a SEM campaign in AdWords is aware that, although it is technically feasible, you must have a solid understanding of your craft to get the desired outcomes. SEM ultimately provides companies and agencies with the opportunity to increase the financial success of their marketing initiatives.

2. SEM Focuses On Conversions

Therefore, even while making money is often the main objective of marketing initiatives, there are other conversion types that shouldn’t be disregarded. A marketer may be seeking to achieve different forms of conversions with marketing campaign goals like gaining new subscribers, email signups, or even contest registrations.

For any kind of marketing strategy, SEM is a crucial conversion engine. The reason is that paid advertisements sometimes connect to sales pages or landing pages designed to increase conversions, which direct traffic to websites. Unlike paid ads, which are frequently linked to landing pages, organic results are not. So, although paid advertisements can really concentrate on a certain objective and end-of-funnel conversions, SEO can promote brand awareness and top-of-funnel activity.

3. SEM boost Brand Awareness

SEM can help with brand exposure even though it’s frequently thought of as a bottom-funnel marketing tool. Google claims that search ads can raise brand recognition by 80%.

Brand names are still prominently displayed above the fold even if ads aren’t clicked, and searchers may still read or recognize the product, brand name, or URL when they encounter the ad. Because the brain naturally compares items that are presented next to each other, searchers may also pay attention to ads that incorporate keywords and search terms for rival brands.

4. It’s The Quickest And Easiest Way To Be First

In search engine results, ads are displayed first. If your keyword bid is high enough and your quality score is good, having a sponsored search ad provides you a reasonable chance of being at the top of the SERPs (in the ads section of course).

Being on or close to the first page of search results is the one need for getting clicks in search engines. The number of clicks tends to decline after that, and the further down the results pages you are, the less effective search engine marketing is. The picture below demonstrates how CTR drops off substantially after the first page to almost 0 for every location.

Since all clicks originate from the first page, SEM can help you rank there more quickly than SEO could.

5. It Facilitates the Understanding of Search Intent

SEM can be useful for both traffic analysis and determining search intent. You may spot patterns in search keywords, which advertisements get the most hits, and the number of conversions for each ad by examining the data from your PPC search campaigns, which will help you spot significant trends.

Knowing what your customers are searching for through understanding keywords, especially long-tail ones, might help you better target other marketing channels. Finding search intent through paid search channels and bringing it back into organic has been a common tactic since the dawn of the Not Provided era. For the purpose of improving your CTAs and landing page copy, search intent is also useful.

6. A Variety of Channels Exist Within SEM!

SEM is not as constrained in terms of ad alternatives as you would believe.

Text-based advertising are the most popular, but you may also develop other types of ads depending on your budget, objectives, and target, such as:

  • Google’s AdWords and Microsoft’s Bing are both online PPC services.
  • Display Ads are banners that appear at the top, bottom, or sides of websites or SERPs.
  • Ads that appear on other websites based on a user’s previous searches are known as “retargeting ads.”
  • Advertisements are tailored or retargeted to those who have called a certain number and are typically shown on search ads.


Why then do SEM? It works! Any client should be persuaded to at least try paid search advertising after reading these compelling arguments.

As we previously stated, SEM has the potential to provide immediate results, conversions, and more money, so clients shouldn’t have to wait too long to start believing in SEO Company in Gurgoan.

In addition, SEM promotes brands at the top of the SERPs, offers call-based and visual Google Shopping advertising, and is excellent for local marketing and mobile users. It gives advertisers freedom and may even supply information for other marketing channels!