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The ideal times to post on social media are shifting as users worldwide adapt to constantly changing schedules.

Because of this, the time you discovered to be the most effective for posting on social media last year might not be as beneficial this year.

Sprout Social examined recent data and modified its suggestions for 2022 in light of peoples’ changing social media usage.

The first half of the social media posting puzzle is deciding what to post. What time of day is ideal for sharing your content? When your clients and followers are online is the optimum moment to publish on social media.

Of course, there are specific moments when each platform performs best, and we’ll explore those in this post. You’ll also learn how to time the posting of a message by taking into account the time zones of your audience.

When should I post on Instagram?

The greatest time to post on Instagram if you’re marketing or selling is in the mornings of workdays. On a Monday, schedule your post for 11 a.m.; from Tuesday through Friday, your publishing time should be 10 a.m. However, it’s acceptable if you post these four days a bit later.

The following list provides the ideal Instagram posting times:

When should you Instagram post?

Mondays at 11 a.m.

Tuesdays and Wednesdays from 10 a.m. to 2 p.m.

Thursdays and Fridays from 10 a.m. to 12 p.m.

When should I post on Facebook?

The best times to post on Facebook now seem to be early in the morning rather than in the middle of the day.

It is said that the best times to get Facebook postings seen are very early on weekday mornings because they consistently display the highest engagement.

3 a.m. on Mondays through Fridays is the ideal time to post on Facebook.

Additionally, Tuesdays at 10 a.m. and noon saw an increase in interaction.

On Facebook, Saturday is the worst day to post.

When Should I Post On Twitter?

In comparison to previous year, the “substantially” best times to post on Twitter have changed.

Now, throughout the week, middays and midmornings are when engagement is highest.

According to Sprout Social, this is due to people’s increased interest in breaking news and updates as well as their demand for fun provided by viral Tweets and memes.

The best times to participate on Twitter are said to be at 9 a.m. on Mondays, Tuesdays, Wednesdays, Fridays, and Saturdays.

Sunday is the worst day to post on Twitter.

When Should I Post On LinkedIn?

The only social network in the study with regular periods of high levels of participation from year to year is LinkedIn.

The peak of LinkedIn engagement occurs during the US workweek, is concentrated at the noon hour, and doesn’t last very long beyond the US workday.

Due to the large decline in activity over the weekend, it is unlikely that your LinkedIn postings will receive much attention.

Tuesday from 10 a.m. to noon has been noted as the ideal time to publish on LinkedIn.

On LinkedIn, Wednesdays and Thursdays are the greatest days to publish.

The days that LinkedIn users should avoid posting are Saturdays and Sundays.


It is important to stress that this information is not a guarantee of success on social media. Depending on your audience and niche, your ideal posting hours may range greatly from those in this study.

Always conduct your own testing before implementing any recommendations made in industry studies.

There is no one technique that will be the most effective for all businesses in Digital Marketing because different audiences have varied responses.