INTRODUCTION When you’re stuck in bumper-to-bumper traffic on the interstate and all you can think about is “Why can’t I generate people to my website like this,” you know you’re a marketer. You’re not alone if you’ve had trouble getting people to your website. In 2020, the Content Marketing Institute conducted a study that found …
Introduction As a business owner, one of the most important things you can do is create a website. Not only does it give your customers a convenient way to learn more about your company and the products or services you offer, it also creates a online presence that will help you to attract new customers …
Introduction If you are saying that, “content is king.” it’s true. Content is what attracts people to your website and keeps them there. But not just any content will do. Your website content must be well-written, relevant, and engaging if you want to keep visitors coming back for more. The same is true for your …