INTRODUCTION
In the realm of social media, Twitter is distinctive. Since there are always talks about culture, politics, entertainment, and social issues, Twitter is perfect for having conversations with a mass audience.
It serves as a venue for brands to advertise ads and engage deep discussions. Through the widely used Twitter hashtag feature, it offers marketers a highly engaged audience with the possibility of trending.
The issue is that many marketers are unsure of Twitter’s place in their mix of social media channels. Its real-time nature is both a strength and a drawback, and many marketers find it challenging to leverage it as a paid channel.
We’ll look at how marketers can leverage Twitter for their paid and organic marketing efforts in this blog. Additionally, we’ll examine some of the top Twitter campaigns to provide you with some additional inspiration.
Twitter is a well-known social networking site with 206 million active users every day. The United States, Japan, and India are the three nations that use the network the most.
The channel had a very prosperous year in 2021, with revenues increasing by 74 percent to $1.19 billion. Additionally, users increased by 11% in just a year. Wall Street analysts predict a 20% growth in Twitter’s revenue in 2022.
We’ll look at how marketers can leverage Twitter for their paid and organic marketing efforts in this blog. Additionally, we’ll examine some of the top Twitter campaigns to provide you with some additional inspiration.
Twitter Organic Marketing
From an organic standpoint, Twitter offers a lot of opportunities for promotion. Making lists to help you categorize the stuff you encounter in your Twitter feed is a fantastic place to start.
Make a list of, say, the industry’s top players or rivals, or a particular good or service that interests your business. Simply subscribe to their lists on their profile page. You can also subscribe to lists for other accounts.
In order to categorize your material and make it simple for readers to find it, utilize keywords and hashtags. Make sure you spend time finding the appropriate hashtags and that you select ones that are pertinent to your industry or niche.
Use polls to engage your audience and learn more about them. To encourage interaction and demonstrate that you are interested in your followers’ thoughts, incorporate polls into your Twitter content strategy. Be careful to share media mentions as well as user postings that include your brand or hashtag.
Additionally, you may develop distinctive hashtags for a product launch or event or brand hashtags that users can use when tweeting about your business. Don’t overuse hashtags in your posts; one or two should be adequate. There are some excellent hashtag research resources available to you.
Twitter Paid Marketing
Twitter can be utilised to increase campaign involvement if you want to go in the paid direction (check out our Twitter ads walkthrough if you need help getting your head around it).
On the ad platform, you may target effectively, and the dashboard lets you monitor data like impressions, engagement rates, cost per result, and results, which are assigned actions like web traffic. As many businesses have acquired a customer using Twitter, it’s also a successful network for sales teams and digital selling.
If you’d want more information on using Twitter analytics, check out our helpful tutorial.
You can use the following ad formats on Twitter:
Promoted ads– these can be images, videos, carousels, moments, or text ads, which look like normal tweets but have the word “Promoted” at the bottom.
Follower ads– this format increases visibility and can be used to promote an account to a specific user base.
Twitter amplify-you can align your content with premium videos from relevant publishers in two ways: Pre-roll or sponsorship
Twitter takeover-enables your business to control timelines or trends, prioritising your material
Twitter Live -This type of livestream video content enables you to market your business.
There is no minimum spend on Twitter, so the amount you choose to spend is entirely up to you. If you want Twitter to handle the job for you, you may specify a daily or overall budget for your ads. Bidding is also an option, and it can be set to run automatically.
Think about employing a paid advertising campaign tracker to keep track of your expenses.
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