SEO has existed for almost as long as the internet has been accessible to the general population. Since its inception, businesses have utilised it to grow, attract new audiences, and increase traffic to their websites.
But what exactly is SEO, and how has it evolved since the days of keyword stuffing and backlink spamming?
With time, SEO has developed into a complex, technological technique based on web user behaviour. To ensure that high-quality websites appear at the top of search engine result pages, the current iteration employs both on-page and off-page optimization strategies.
However, what exactly is on-page SEO, and how can digital marketers use it to benefit their business or clients? Read on as this blog discusses just that.
The Basics Of On-Page SEO
All on-site methods you can use to guarantee a webpage will rank on a SERP are included in on-page SEO. Additionally, it may influence how well that page ranks. How does it manage to do this?
The more on-page SEO optimization you accomplish, the more traffic you’ll get to your website and the more relevant that traffic will be. It uses content and technical features to increase the quality of a page.
To improve your page ranking, on-page SEO can be applied to a wide range of technical features of a website, such as:
- Title tags
- URL structure
- Alt text for images
- Site speed
- Internal links
- Meta descriptions
Technical Best Practices for On-Page SEO
These on-page SEO technical best practices, in our view, are simple to implement and provide the best results for your content.
Put Title Tags In
Title tags are HTML components that can be used to specify a webpage’s name. They are shown on SERPs as the clickable result title. Each title tag needs to be distinct, explain what the page is about, include a keyword, and be no longer than 60 characters.
Make Sure Your Headlines Are Relevant And Optimised.
For the best results, headings—the names you offer your content—should be in the H1 format. While it is possible to enhance headings using keywords, avoid stuffing them with them. Instead, concentrate on using useful and illustrative language. The same recommended practises can be used with subheadings (H2 through H6) to split up material, but avoid using the same terms or phrases repeatedly.
Consider Your URL Structure.
When search engines evaluate a page’s relevance to a query, your URL structure is crucial, and it should be descriptive of the page’s subject. As long as they are pertinent, keywords can also be used to optimize URLs. Instead of https://www.webkurl.com/123456, an acceptable URL structure would be https://www.webkurl.com/category/education/.
Add Alternative Text
Alt text (alternative text), though often used to describe images to website users who can’t see them, gives search engines more information about an image. As a result, your alt texts should be succinct (125 characters or less), specific, and descriptive of the image content. They should also be optimised with a keyword or phrase, if necessary.
Prioritise Quick Page Loads
The bounce rate of slow-loading pages is high: 47% of users anticipate a site to load in less than two seconds, and 40% will depart after three. Therefore, it’s critical to ensure quick page load times as search engines punish slow-loading pages with a lower ranking. Test and benchmark your page performance if you’re unsure of where your website stands in search results.
Include Internal Links That Are Useful.
Internal links not only make it simple for users to navigate across your website, but they also help search engines better understand your website and index your pages, which will raise your ranking. Every page on your website should, at the very least, connect back to the homepage and the page that corresponds to the category or subcategory.
Include Meta Descriptions
Meta descriptions are succinct but vivid summaries of a page’s content that complement title tags and explain to online viewers why they should read your content rather than someone else’s. The meta description, which can be found underneath the title and URL, should not exceed 160 characters.
Make Use Of Responsive Design
A design component called responsiveness makes sure that your page will work properly on both desktop and mobile devices. As more and more people utilise mobile devices for internet search, this will continue to be a crucial feature.
Research And Include Keywords
Since keywords may be incorporated into all these technological components to help the correct people find you at the right moment, they serve as the glue that holds your on-page strategy together in SEO. Keywords must be well studied, chosen with care, and integrated naturally and seamlessly into content in order to be effective.
As web user and online customer behaviour evolves, search engine optimization best practices are constantly changing. At the moment, the best method for SEO is to have a sound plan in place that addresses both on- and off-page aspects.
Quality content and ensuring that the technical parts of the site have been optimised for speed, efficiency, and keywords are the essential priorities on-page.